1. Never take ‘no’ for an answer

One of the most valuable lessons a mother teaches is to never give up. Indeed, it’s not wise to accept failure before even attempting something. Similarly, in sales, ‘no’ is just the beginning of the conversation. Mothers teach their children to be determined and persistent, regardless of how challenging the circumstances may seem. To be successful in sales, sales reps must learn to embrace resilience, hone their negotiation skills, and be persistent in their pursuits.

In fact, no successful salesperson has ever succeeded with one yes. It takes multiple “no”s to achieve success. If you’re receiving multiple rejections, don’t take it to heart. Use it as an opportunity to learn and improve. With each ‘no,’ analyze what could have gone better and what needs improvement to make the next pitch a success.

Being persistent doesn’t mean being pushy, however. It’s important to listen to your customers and understand their needs. If you can offer a solution that meets their needs, they’re more likely to say yes. But if they’re not interested, don’t be afraid to ask why. This can help you understand their perspective and improve your pitch for the next time.

Another important aspect of being persistent is staying positive. Sales can be a tough game, but maintaining a positive attitude can help keep you motivated and energized. Embrace rejection as an opportunity to learn and improve; listen to your customers; stay positive; and keep pushing forward. With persistence and determination, you can achieve great success in sales and in life.

2. Reading between the lines to get to the core of the problem

Tell a mom, “I’m ok,” when she asks you how you are, and she will immediately detect that something major is up with you. One of the most defined characteristics of mothers is their ability to read situations, identify issues, and provide appropriate solutions. This is a skill that is also highly sought-after in the sales industry. Great sales reps are like this too. When a prospect tells them that their current sales numbers are fine, great sales reps wouldn’t leave it at that. They will look beyond the surface and discern the root of a problem to provide viable solutions by asking critical questions.

It is crucial for a salesperson to understand what their clients want and need. This requires a deep understanding of the industry and the clients themselves. By doing research and actively listening to their clients, sales reps can gain valuable insights into what their clients are looking for.

To achieve this, sales reps must learn the art of active listening. Believe it or not, active listening is the foundation of great sales communication. When you actively listen to clients, you can identify their interests and concerns and tailor your pitch to address their needs. This not only helps to build rapport with the client, but it also helps to establish trust and credibility.

3. Empathy

Mothers are among the most empathetic individuals you can find. They take on their children’s pain, feelings, and troubles as if they were their own. They compassionately offer support and advice, making everything feel okay again. Empathy is a powerful emotion that can help us connect with others on a deeper level. It allows us to understand and share the feelings of others, and it is an essential trait in both personal and professional relationships.

As a salesperson, showing empathy is essential to identifying with your clients’ needs and putting yourself in their shoes. When you can relate to the customer’s issues, you’ll be able to build more meaningful relationships with them. This leads to trust, loyalty, and ultimately more sales.

Empathy is not just about understanding the customer’s needs; it’s also about understanding their emotions. When you can connect with a customer on an emotional level, you can create a bond that goes beyond the transaction. This bond can lead to long-term relationships that benefit both you and the customer.

One way to show empathy is to actively listen to your customers. When a customer is speaking, focus on what they are saying and try to understand their perspective. Ask questions to clarify their needs and show that you are genuinely interested in helping them.

Another way to show empathy is to put yourself in your customer’s shoes. Imagine what it would be like to be in their situation, and think about how you would want to be treated. This will help you understand their needs and provide them with the support and guidance they require.

So, the next time you are working with a customer, remember to show empathy and watch your relationships grow.

4. Showing up on time

Punctuality is not just a good habit; it is a fundamental aspect of professionalism. Being punctual means showing up on time and being respectful of other people’s time. It is a skill that is highly valued in the sales industry, where every second and every minute counts. A sales representative who is consistently punctual is seen as reliable, trustworthy, and committed to their work.

Being punctual is especially important when it comes to meeting with clients. As a sales rep, you are responsible for building relationships with your customers and earning their trust. It is also an effective way to demonstrate your commitment to their needs and priorities. It also shows that you value their time and that you take their business seriously.

But punctuality is not just about meeting deadlines and arriving on time. It is also about being prepared and ready to engage with your clients. When you show up on time, you have the opportunity to gather your thoughts, review your notes, and mentally prepare for the meeting ahead. This can help you deliver a more effective and engaging presentation, and it can also help you build a stronger rapport with your client.

Furthermore, being punctual can help you stand out from the competition. In a crowded marketplace where customers have many options to choose from, the little things can make a big difference. By showing up on time and being respectful of your client’s time, you are demonstrating your commitment to their needs and your willingness to go the extra mile to earn their business.

So, if you want to create a successful selling strategy, make punctuality a top priority. Be on time, be prepared, and be ready to engage with your clients. Your professionalism and commitment will not go unnoticed, and they may just be the key to building lasting relationships and winning new business.

Have you scheduled a meeting with a prospect? One pro tip is to record a quick video as a friendly reminder at least an hour before the scheduled call so as to reduce the number of no-shows.

5. Listen more than you talk

Perhaps the most valuable lesson mothers teach their children is the power of listening. It’s crucial to listen more than you talk, especially in sales. By listening to your customers’ needs, you can better understand what they’re looking for, what they’re willing to pay for, and how you can best meet their needs.

Moreover, clients appreciate good listeners. Active listening shows that you value their input and opinion. This builds a strong foundation of mutual respect, trust and could lead to repeat business or referrals.

Listening is not just about hearing what the other person is saying; it’s about understanding their perspective and empathizing with their situation. When you actively listen, you can pick up on subtle cues and body language that can help you better understand the client’s needs.

Moreover, listening can help you identify potential roadblocks or objections that the client may have. By addressing these concerns upfront, you can build trust and credibility with the client.

Another benefit of listening is that it can help you tailor your sales pitch to the client’s specific needs. By understanding their unique situation, you can offer solutions that are relevant and valuable to them.

Furthermore, listening can help you build rapport with the client (a key component in a successful selling strategy). By showing a genuine interest in their needs and concerns, you can establish a connection with them that goes beyond just the transactional nature of the sale.

6. Always put your best foot forward

Another essential key to successful selling strategy in sales is the way you present yourself to your prospects and customers. This is a lesson that sales reps can learn from their moms, who always taught us to put our best foot forward when venturing out into the world. Just as our mothers would never let us leave the house looking anything less than our best, sales reps should always take care to present themselves in a polished and professional manner that reflects the brand image of their company. This includes everything from dressing appropriately for meetings and calls to communicating clearly and confidently with prospects. 

By embodying these qualities, we can build trust and rapport with our customers, ultimately leading to greater success in our sales efforts. So take a cue from your mom and always strive to present your best self when representing your brand to the world.

In cases where you quickly want to tidy up your background for a sales video but are running short on time, a virtual background will save the day. You can also use your prospect’s LinkedIn profile or webpage as the background to instantly grab their attention. 

7. Importance of being organized and prepared

Another lesson that sales reps can learn from their moms is the importance of being organized and prepared. Moms always have a plan for everything, from meal planning to vacation itineraries, and they never leave anything to chance. Sales reps need to adopt a similar mindset and be proactive about researching their prospects, preparing their pitch, and anticipating objections. By having a clear plan of action, sales reps can stay focused and confident during their sales calls and demonstrate their value proposition in a clear and effective way.

Conclusion

Mothers affect their children’s lives in profound ways, and sales reps could also benefit a great deal from their mothers’ wisdom. The lessons taught by mothers, such as persistence, active listening, empathy, punctuality, the power of listening, putting your best foot forward, and the importance of being organized and prepared, are critical components that could make you a great sales rep and are skills that will make clients want to work with you apart from building a successful selling strategy.

By embracing and honing these skills, sales reps could experience an improvement in customer satisfaction, build more meaningful relationships with clients, and ultimately increase sales revenue.

To connect with prospects and customers on the ultimate personalized level and to enjoy a successful selling strategy, experience the power of videos by taking Hippo Video for a spin.

The post A Mom’s Guide To Successful Selling Strategy: Essential Life Lessons appeared first on Hippovideo.io.

Overcome being camera shy with Hippo Video

One of the biggest challenges for camera-shy individuals is feeling comfortable on camera. It can also make it difficult to promote your brand or yourself effectively. When you’re camera shy, you may feel nervous or self-conscious, which can affect your performance on camera. You may stumble over your words, forget what you wanted to say, or come across as stiff and unrelatable.

That’s why Hippo Video has developed a range of features that can help you feel more at ease, whether you’re creating sales videos, instructional content, or anything else. Let’s take a look at each one of them. 

Feature 1: Teleprompter – Take control of your delivery

Speaking from memory is not easy, especially when you’re in front of the camera. To ease your nerves, having a script can help you feel more confident. The Hippo Video teleprompter helps you record with confidence and ensures that you deliver your lines in perfect flow. With this feature, you’ll never lose track of your message and won’t have to worry about getting stuck while speaking.

Exclusive features of Hippo Video’s Teleprompter

Hippo Video’s teleprompter feature is no ordinary teleprompter that simply scrolls through your script. It is highly intuitive and is designed to assist you in a pace that’s comfortable for you. This feature comes with two options on how you want the script to scroll.

The teleprompter feature comes with not one, but two options to suit your needs.

a. Auto-scroll: Under this mode, you can customize the speed of the script scroll, line spacing, and text size to match your preferences. If you need to pause the script mid-recording, simply hit the spacebar and resume scrolling by hitting it again. It’s that easy!

b. Video flow: Our video flow feature is exclusive to Hippo Video and will change the way you record videos forever! With this feature, the script scrolls based on the sound of your voice. Pause speaking, and the script will pause, resume speaking, and continue scrolling. It’s like having your personal assistant keep track of your script while you focus on delivering your message.

Additional tips while using the teleprompter

You can break down your script into manageable chunks, making it easier to memorize and deliver your lines with confidence. You can also use the feature to add notes and reminders to yourself, ensuring that you touch on all the important points you want to cover in your video. To further enhance your video delivery, try playing with the fonts within your teleprompter script. Highlight the words you want to emphasize, and decrease the font size for the sections that require a softer touch. It’s all about engaging your audience through your tone and pacing, and the teleprompter can help you achieve that effortlessly.

Feature 2: AI Video Editor – A New Way to Trim Videos to Perfection

Many of us are guilty of recording and re-recording videos multiple times because we may have misspelled a word, used a lot of filler words, or weren’t happy with specific frames inside the video. But instead of spending precious time retaking the videos from scratch, we present to you our AI Video Editor. Now it’s easy to polish your recordings and make them more engaging for your audience, unlike traditional video editors.

Exclusive features of the AI Video Editor

The AI Video Editor is nothing like the traditional video editors. It has a number of features that will make your editing stress-free and a breeze. Let’s look into it.

a. Removing Awkward Moments and Mistakes: With AI Video Editor’s auto-transcription of your video content into a script, deleting filler words, awkward pauses, and other unwanted segments is as easy as editing a document. No more tedious and time-consuming frame-by-frame editing!

b. Enhancing Your Video with Effects and Transitions: The AI Video Editor also offers a range of special effects and transitions, allowing you to add interest and visual appeal to your content. With the intuitive interface, you can customize video titles and speaker names on the lower thirds and create stunning transitions without any prior knowledge of video editing.

c. Quickly extract video snippets or summaries – Auto-generate video summaries or customize their length and content as desired. Plus, you can also create video snippets from a long video and use them in multiple ways—without technical dependencies.

d. Optimize viewership with chapters – Segment your video into small chapters and bookmark them with an individual preview. This way, the viewers can skip the unnecessary part of the video and dive straight into their favorite part.

Feature 3: Video Flow – Customizable Video Templates

For those of you who want to create limited videos and want to avoid being in front of the camera every single day, video flow is a handy feature. By simply recording a handful of videos for each stage of outreach, you can personalize them to suit the customer’s needs in a few minutes using our varied video templates. 

Exclusive features of video flow

The video flow feature is the perfect way to reuse pre-recorded videos in multiple ways, thus taking the stress off those who are camera shy, as you can avoid the need to create videos from scratch for every single prospect or customer. Let’s look at the features that make video flows a standout feature:

a. Put together pre-recorded videos with ease: Using our pre-built templates based on your sales stage, such as prospecting, introduction, follow-up, and more, you can create a tailor-fit output for every prospect within minutes. All you need to do is record personal intros and stitch them with pre-recorded videos; it’s that simple.

b. Build your own template flows –  Consistency in branding is crucial for creating a memorable experience for your audience, and our feature enables admins to predetermine branding elements such as font, background colour, music, and other aspects of the template to match their business demands. By incorporating these small touches, you can reinforce your brand’s identity and make your videos stand out from the competition. This will also help sales reps creating videos stay consistent with branding while creating engaging video content every single time.

Feature 4: In-Video Interactions and CTAs

Want to get the maximum benefit from videos without being much on camera? Interactive videos are another great feature to help you achieve this. Asking crucial questions of your prospects and engaging them might be a hurdle for you, so make use of interactive CTAs to get the job done.

Exclusive features of Hippo Video’s Interactive CTAs

From pinpointing your prospects’ pain points and gathering feedback to scheduling meetings or booking appointments, Hippo Video’s interactive CTAs make it easy to do it all. All these interactive elements can be strategically placed throughout your videos to keep your audience engaged and their interest levels high.

a. Custom Polls: With custom polls, you can quiz your audience about anything, from their knowledge of a particular topic to their opinions on a certain subject.

b. In-Video meeting link: Send prospects a personalized in-video meeting link and ask them to choose a convenient meeting time without actually asking for it.

c. Annotations: Need to direct them to a useful resource? Use annotations to link it to a strategic part of the video.

d. Embed Custom CRM form: Collect the lead’s details by inserting a Customized CRM form into your video.

e. Lead generation form: Enabling this feature helps in identifying qualified leads and also gate the sales pages before the users view the content.

f. Promote a playlist: This is one of the smartest and most effective ways to promote any related videos and increase the number of video views.

Additional tips to drive action with CTAs

By adding clear calls-to-action (CTAs), you can encourage your audience to take specific actions after watching your video. However, it’s important to note that CTAs should be clear and concise and should be placed at the right time in your video. For example, if you want your audience to sign up for a free trial, you can add a CTA at the end of your video that directs them to a landing page where they can sign up. By doing this, you make it easy for your audience to take action and increase the chances of them converting.

Feature 5: Humanize AI – The fastest and easiest way to personalize videos

A star feature: Humanize AI is the perfect feature for those who are camera shy and want to restrict themselves to making just one video per campaign while not skimping on personalizing it.

Exclusive feature of Humanize AI

Imagine delighting your prospects with a personalized, immersive experience that feels tailor-made just for them, all at scale and thanks to the power of AI. With Humanize AI, you can record one video and generate hundreds of customized versions—each with voice-personalized, unique greeting addressed to the individual recipient. Delight your prospects with a personalized, immersive experience—at scale—leveraging the power of AI.

All you have to do is send the Hippo Video team one original campaign video along with a CSV file containing the names of the recipients and their email addresses, and Humanize AI will get to work.

Conclusion

Gone are the days of worrying about multiple video recordings and having to be constantly in front of the camera. For those of you who are camera shy, creating video content can be a daunting prospect. But with Hippo Video’s range of features, you can start creating great content that resonates with your audience even without actually putting in so much of effort. With premium features such as the teleprompter, AI Video Editor, Video flows ,in-video interactions and CTAs,  and Humanize AI, Hippo Video has you covered. So why not give it a try and see how video content can help you build your brand and connect with your audience?

If you’re still not utilizing the remarkable power of video to bring your business to the forefront, it’s time to transform the way you connect with your audience with videos. Take Hippo Video for a spin and experience it’s remarkable capabilities.

The post <strong>Camera Shy? 5 Hippo Video Features to the Rescue!</strong> appeared first on Hippovideo.io.

Videos are not only changing the dynamics of b2b business but are now an integral part of the sales ecosystem. To understand the potential of video emails, first let us discover what video emails are and how they are superior to text emails.

Why are traditional email strategies no longer enough? 

According to statistics, a working executive receives around 120 emails daily, and across the globe, approximately 333 billion text-based emails are sent and received daily. However, the average email open rate is only 18%, and depending on what day it is, it can drop down to 1%. Shocking, right? Therefore, videos are a great way to accelerate sales, save time, money, and energy, and build trust and communication through emails.

Further, we will uncover the real potential of video emails at every step of the sales and marketing funnel and how you can be the next game changer by creating video emails that stand out in your audience’s inboxes. Also, we will discuss six sales scenarios where videos work better than text emails.

It is time for us to decode 6 sales scenarios wherein video email is a stellar choice over text emails.

1. Initial prospecting to grab their attention

According to a study conducted by McKinsey, “email outreach is 40 times more powerful than social media”. However, text emails are losing their touch as they are not personalized, mostly found in the spam folder, and do not hold the attention of the reader. Therefore, more than 70% of experts believe that video email outperforms text.

For any company, the sales process starts with building a relationship and then converting it into a prospective client. This could be aced by using Hippo’s video flow feature. This allows you to insert a prospect’s LinkedIn page or any website page to give your video proposal a personalized touch. Let’s say you found a prospect checking out your company’s G2 page, and you want to reach out to them. Sending a cold email in black and white text might sound like a plausible solution, but a personalized video pitch will resonate better with your recipients.  

2. Business Proposal Video Emails 

Trust is the foundation of any relationship, and in sales, trust means everything. In today’s digital age, incorporating video into your sales proposal is no longer an option; it’s a necessity. When you send your sales proposal through video, it allows you to simplify complex information and explain your product or service in a more engaging and easy-to-understand way. With the help of video, you can demonstrate how your product works, show its features, and highlight its benefits. This is also a wonderful opportunity for your prospects to share the video proposal and all other details with other decision-makers. A video email also speeds up the sales process and helps the prospect comprehend it better. This link will explain how you can up your sales game by including important elements in your video email. Take a look at the sales proposal video email example here:

3. Meeting Invite and Summary

Once the video pitch is delivered, you, as a sales representative, need to send meeting invites and stay in constant touch with the prospective client. With a video email, you can directly provide a link to the meeting inside the video so that the prospect can click on it and directly update his calendar. Not only this, but sending a video reminder for the meeting will plummet the no-show rate and improve the chances of conversion. Also, sending a video of the minutes of the meeting along with the desired document and PDFs can accelerate the entire sales process. Therefore, take a look at the perfect example of how to send a meeting invitation and follow through with the client.

4. Out-of-Office Video Responses

Unplugging and recharging ourselves once in a while is good therapy to rejuvenate the mind, body, and spirit.But you do not want all your efforts in building a relationship with the prospective client to be a total waste, and when you come back, you will have to start from ground zero. To save you from this agony, the Out-of-Office (OOO) message is a Godsend (metaphorically). However, the OOO message should stand out and cover the distance between average and advantageous. Here, add an automated video email along with a video signature. Also, provide the details of a team member to whom your prospects can reach out until you are OOO. Here is an example of everything the OOO video message should contain.

5. Follow-Ups

Video follow-up changes the entire dynamics of the sales system. You, as a great salesperson, might have figured out an ace proposal, but if you have yet to follow up with the client at regular intervals, the deal is dead. As the research states, “the most optimal number of follow-up emails to send are 2-3.” Actual sales begin at this stage. It is the time when your potential customer converts into a paying client. Through a video email, you can remind a client of the USPs you bring to the table and how important you are to his business. All you need to do is create an outstanding follow-up strategy and start implementing it right after the first video pitch is out. Here is an example of how to embed videos in follow-up emails.

6. Answering Frequent Questions

Answering the frequently asked questions is an opportunity for you to nudge prospective clients who have reached the decision-making line. According to a survey, around 70% of buyers expect businesses to have a self-service application section on their websites. The Customer Life Cycle Survey from Forrester states, “Buyers are using the FAQ section just as frequently as speaking to a customer executive over the phone.” This FAQ section can have a video hub like Hippo Video instead of simply written blogs. This will not only increase engagement but also provide valuable insights. As mentioned in the Harvard Business Review study, online sales accelerated when customers could easily find information on products and services in the FAQ section of the website.

This is your opportunity to show your creative side through video. Remember to use visuals and numbers and make it quirky to deliver clarity of business to visitors.

Final Thoughts

As the business world is growing and evolving every day, it is essential to make it more convenient and engaging with all the available information. Business is all about engagement and retention, and by keeping the above scenarios in mind, it will be easier for you to create a sales process that has video emails as an integral part.

With an ace video tool like Hippo, you can create videos for emails in no time. Book a demo today to learn more about creating amazing video emails.

The post These 6 Sales Scenarios Will Work Better With Videos Over Emails appeared first on Hippovideo.io.

Probably the next best thing to the discovery of wheels (well, at least for sales reps), first-time video users can create stunning videos with minimal effort easier, faster, and more efficiently than ever before.

In this article, we’ll introduce you to the top 5 AI video editors on the market and explore their key features, capabilities, pros, and cons.

Introduction to AI video editors

Once a time-consuming and labour-intensive task such as colour correction, frame-by-frame editing, etc., AI has revolutionzed video editing and simplified the process for us. Gone are the days when laymen needed to wait for editors to perform their magic on raw videos; now video editing has become more accessible to people who may not have a solid understanding of complex tools and a high level of technical know-how.

Benefits of using AI video editors

Using AI video editors can save you time, reduce costs, and improve the quality of your videos. With automation and machine learning, AI video editors can help you to:

a.Speed up the editing process:

AI-powered tools can automate repetitive tasks, such as colour correction and audio mixing, allowing editors to focus on more creative aspects of the editing process.

b. Enhance video quality and aesthetics:

AI can help with improvements to lighting, color grading, and other visual elements to enhance the overall quality of your videos.

c. Eliminate the need for manual tasks:

With AI, editors can automate tasks such as captioning, subtitling, and even scriptwriting, freeing up valuable time and resources.

d. Analyze footage and suggest creative ideas:

AI can analyze footage and suggest creative ideas for transitions, effects, and other elements to make your videos more engaging and visually appealing.

e. Apply automatic transitions and special effects:

AI-powered video editors can apply automatic transitions and special effects to your footage, saving time and adding a professional touch to your videos.

Overall, the use of AI in video editing is transforming the industry, making it faster, more efficient, and more creative. 

Top 5 AI Video Editors to Consider in 2023

With several AI video editors available on the market, it can be challenging to select the right one for your needs. To help you out, we’ve compiled a list of the top 5 AI video editors that offer unique features, capabilities, and specifications.

AI video editor #1: Descript

If you are looking for a tool that can be used right from scriptwriting, video recording, transcribing, editing, and sharing your videos and podcasts, then Descript is the way to go.

Key features and capabilities

With Descript, you can take your videos to the next level with its impressive set of features and capabilities. Here are just a few:

a. Automatically transcribe your audio in real-time:

With Descript, it is easier to edit and customize your content. This means no more manual transcription, leaving you time to focus on the creative aspects of your audio projects. And the best part? The transcription is highly accurate, thanks to Descript’s advanced AI and machine learning algorithms. 

b. Edit your audio by simply editing the text transcription:

With this feature, you can easily remove filler words and ums, replace words, and make your audio perfect with the click of a button. 

c. Collaboration on podcasts is made easier:

Perhaps the most exciting feature of Descript is its ability to bring collaboration to a whole new level. It allows multiple users to work on the same project simultaneously, making it the perfect tool for remote teams or content creators collaborating on a podcast. With features like comments, version history, and role-based permissions, you can keep track of every change made to your project, ensuring that everyone is on the same page. 

Pros and cons

Like any video editing software, Descript has its pros and cons. Here are a few to consider:

Pros:

• Easy to use and beginner-friendly.
• Descript uses AI to transcribe audio and generate captions, making it the perfect tool for podcasters and vloggers who want to quickly create a polished, error-free video.
• It offers a wide range of editing features, including audio editing, multi-track editing, and video editing.
• Ideal collaboration tool for teams

Cons:

• Descript is primarily focused on audio and podcast editing, so some of its video editing features may not be as robust as those of other video editors on this list.
• Its pricing model may not be feasible for all users, as its plans start at $12/month and the features provided under this plan are limited: 1 hour of transcription, 1 watermark-free video at 720p, and limited filler word removal.

AI video editor #2: FlexClip

FlexClip is an AI-powered video editor that makes the video editing process a breeze. With its user-friendly interface, you can easily trim and cut video clips, add background music, and customize text overlays to create stunning videos in minutes. One of the best things about FlexClip is that you don’t need any prior editing experience to use it.

Key features and capabilities

So, what sets FlexClip apart from other video editing software? Let’s take a closer look at its key features and capabilities:

a. Large repository of images and videos:

Whatever the occasion, FlexClip has multiple templates for it. Plus, there are templates available for various types of videos, such as slideshows, advertisements, and tutorials.

b. It’s a simple and easy tool:

FlexClip is cloud-based, so you can work on your videos from anywhere, on any device. Whether you’re creating videos for social media, business, or personal use, FlexClip has you covered.

Pros and cons

Of course, like any piece of software, FlexClip has its strengths and weaknesses. Here are some of the pros and cons to consider:

Pros:

• It is a beginner-friendly video editor that is simple to use and offers a drag-and-drop interface.
• It includes a wide range of video and image stock libraries, meaning that you don’t have to waste time searching for assets to include in your video.
• Supports both 4K and 1080p video resolutions.
• Easy to share and download videos.

Cons:

• Limited customization options
• No multi-track editing
• Only basic audio editing capabilities
• Not suitable for advanced or professional video editing needs

AI video editor #3: Muse.ai

Muse.ai is a revolutionary AI-powered video editing tool that is transforming the way we create and edit video content. This tool combines advanced artificial intelligence with intuitive user interfaces, providing users with the ultimate video editing experience. 

Key features and capabilities

Muse.ai is an AI-powered video editor that offers a wide range of features and capabilities, including:

a. Automated video editing:

With this feature, one is free from the stress and time-consuming aspects of video editing by having it do the hard work for you. It comes with a range of presets to choose from, and the AI algorithm analyzes your footage and automatically creates stunning edits that match the theme and style you’re going for.

b. Simple interface:

The editor interface sports simple yet elegant controls that intuitively allow users to select clips, cut out unwanted portions, add transitions and effects, add background music, and more.

Pros and cons

As with any AI video editor, there are advantages and disadvantages to using Muse.ai.

Pros:

• Muse.ai uses smart search AI to automatically organize video content, making it easier for users to find specific footage.
• Advanced audio editing tools, including video stabilization, color correction, audio editing, and noise reduction.
• Ability to add interactive elements like clickable buttons and forms.
• Muse.ai offers a free trial, allowing users to test the platform before investing in a subscription.

Cons:

• Limited video editing features
• No motion graphics or advanced effects
• High pricing for business plans
• Lack of collaboration tools for teams

AI video editor #4: Magisto

If you’re looking for an intuitive AI editor tool that can give your videos and slideshows a professional look and feel, then Magisto is for you. This all-in-one video editing tool is designed for everyone, from experienced video producers to beginner vloggers.

Key features and capabilities

Magisto is a user-friendly AI video editor that offers a range of features and capabilities, including:

a. AI-powered smart video editor:

With Magisto, you can create video marketing campaigns complete with soundtracks, transitions, text overlays, and more.

b. Use it on-the-go:

With Magisto’s mobile app, you can create and edit videos on-the-go, record footage, upload it to your account, and start editing right away. Plus, the app has a variety of fun filters and effects you can add to your videos to make them stand out from the crowd.

Pros and cons

As with any AI video editor, Magisto has its advantages and disadvantages. Pros and cons include:

Pros:

• Magisto has intelligent auto-editing capabilities using AI  to analyze footage and choose the best clips to create a final video.
• All the user has to do is pick the images or clips needed in the video, along with the theme, from a wide collection, and Magisto will create the final video.
• Supports multiple formats like landscape, portrait, and square videos.

Cons:

• The AI isn’t always accurate in choosing the best clips, so users may need to manually select footage to include in the final video.
• Many users have faced issues with lag in mobile app.

AI video editor #5: AI Editor – Hippo Video

Want to edit videos like you would edit a document? A simplified and feature-loaded tool, the AI editor from Hippo Video is what you need for all your editing woes and a lot more.

Key features and capabilities

AI Editor from Hippo Video is an AI-powered video editor that offers a range of features and capabilities, including:

a. Create professional-looking videos in no time:

With its auto-remove filler words feature, you can now eliminate unnecessary pauses and ‘um’s’ with a single click, saving hours of tedious editing time.

b. Make video-viewing delightful:

Engage viewers by adding attention-grabbing titles, lower thirds, interludes, and transitions in mere minutes by simply entering the corresponding text.

c. Quickly extract video snippets or summaries:

Auto-generate video summaries or customize their length and content as desired, saving you hours of sifting through footage. Plus, you can also create video snippets from long videos and use them in multiple ways without technical dependencies.

d. Optimize viewership with chapters:

Segment your video into small chapters and bookmark them with an individual preview, giving your viewers the freedom to skip the unnecessary parts of a video and dive straight into their favorite parts. 

Pros and cons

Finally, the AI Editor from Hippo Video has its unique advantages and disadvantages as an AI video editor. These include:

Pros:

• The tool offers options of editing your videos by just deleting unnecessary words right from the transcript, like you would edit a doc. 
• The tool has an ample number of features apart from editing, even in their free plan, which comes packed with features such as personalized sales pages, video flows, use of websites and LinkedIn profiles as video backgrounds etc., which will give you a complete video experience. 
• Create shorter video snippets, chapters, etc. with ease.

Cons:

• While the annual and team plans for AI Editor by Hippo Video may seem a bit pricey, it’s worth it when you consider the extensive list of features it offers.

Conclusion

As video editing becomes increasingly complex, the use of AI-powered video editors offers a range of benefits, including faster and more efficient editing, improved video quality, and reduced costs. The top 5 AI video editors featured in this article offer unique features, capabilities, and pros and cons. Choose the one that best fits your needs and preferences for a more effective and efficient video editing experience.

The post Top 5 AI Video Editors: Which One is Right for You? [including pros and cons] appeared first on Hippovideo.io.

We understand that coming up with new video content regularly can be a challenge, and that’s why we’re here to let you in on a little secret: You don’t need to create new video content every time you want to send a personalized video to a prospect. 

With the techniques we are going to mention in this blog, we give sales reps a more efficient way to produce relevant videos without sacrificing quality at a time when productivity is paramount.

At Hippo Video, we recognise how critical it is for companies of all sizes to remain responsive and productive, which is why these requirements were taken into consideration when building our platform. We make certain that making videos isn’t just another time-consuming task on your to-do list but rather a simple procedure that frees up your attention for other daily tasks.

Advantages to repurposing your videos

The routine of any salesperson is mostly based on the account and company that they pursue and work for.

Some prospects, or almost every prospect, might have the same business strategies, and business operations and their needs would align equally with one another. In this case, as a salesperson, sending video messages and making sure that he or she delivers the right information will be the most important roles to carry out, but in a smart way.

With the help of Hippo Video, you can make a single video that has all the personalization elements and allows you to easily make the necessary adjustments for each prospect. In this scenario, a sales professional will be able to deliver customized videos to several prospects while still using only one video, maximising both time management and productivity.

5 ways to personalize one video to suit multiple prospects

1. Merge fields

When you want to add multiple personalization elements to your videos without much effort, the ideal way is to add a merge field, also known as special tags. These dynamic placeholders will appear in the video with the sender’s information you wish to add.

Inside the Hippo video platform, merge fields are of 3 different types:

a. Contacts: First name, Last name, Address, E-mail, Phone number, etc. 

b. Users– Twitter, LinkedIn, Facebook, Calendar Link, Company name, etc.

c. Videos– URLs, Video Descriptions, and titles.

As you have seen above, with this method, you can provide any other pertinent information within a video or sales page, such as location, firm name, etc.

Pro tip: Make sure that merge fields are positioned at pertinent locations across the sales page or video in order to properly employ them in your content. In doing so, viewers are guaranteed to see individualised content at pertinent times during their viewing experience, which boosts interaction and conversion rates.

Use-cases for Merge Fields feature- Here are a few spaces where you can use merge fields in the Hippo video:

a. Create and set up your Landing/ sales page:

• A sales page is nothing but a personalized landing page for prospects. Here, apart from adding branding elements to the page, you can also add CTAs, a calendar link, and pre-recorded video carousels such as customer testimonials or product demos. 

• To add personalised information, such as the prospect’s name or company name, you can use merge fields in the text, forms, and call-to-action buttons on video landing pages.

b. Use it to send personalized video emails

Merge fields in the subject line, body, and call-to-action icons of video emails can be used to add personalised information, such as the prospect’s name or company name.

c.Send personalized video campaigns

Your work on sending personalized video campaigns to multiple prospects is simply sorted by Hippo video where our tool lets you upload a spreadsheet containing the merge field details such as the prospect’s name, company name, location of the company that you want to add or merge into the video.

2. Personalize the video background

Having a unique video background for each of your prospects is a smart way to use the same video content, yet personalize it for each prospect. By adding a unique video background for each of your prospects, you are highlighting your thoughtful attention to detail and displaying your dedication to providing an exceptional customer experience.

a. Custom backgrounds

To use as a virtual background, you can create and share your customizable image or video. This allows you to personalise the video by including your branding or image.

b. Dynamic backgrounds

Videos can be more contextual and understandable when used with dynamic backgrounds such as a prospect’s Linkedin profile or website backgrounds. These backgrounds can help to keep potential customers’ attention and increase trust by showing them that you have done extensive research on them and the firm.

The best part of personalizing your video background is that you no longer have to shoot a new video every time. Instead, you may tweak an existing one to appeal to different prospects by just changing the background by using their individual logos, profiles, websites, images etc. by simply clicking a button.

3. Humanize AI

Gone are the days of tedious manual video personalization. With Humanize AI, you can generate personalized videos for your entire audience with just a CSV file in hand. The possibilities are endless. Imagine the advantages of having every single prospect addressed by name in your voice by the AI, thus capturing and engaging them. With one video for a campaign, you can generate 100’s of hyper personalized videos by using the advantages of AI, thus reducing your time and effort.

4.Video Flows

Hippo Video’s “Video Flow” feature allows users to create personalised videos for each prospect by combining pre-recorded videos and personalizing them as per the sales stage your prospects are in. It uses built-in features to stitch three different videos into one cohesive video in minutes. 

5. Interactive video

Users of Hippo Video can make interactive videos in a variety of ways, including video quizzes, video polls, video forms, and CTAs. Your video initiatives can become more effective overall and increase engagement and conversions with the aid of these interactive aspects within your personalized videos. You can still tailor the interactive components to the recipient(s) even if you only have one video.

Conclusion

As previously stated, many times, the business pitches that a salesperson makes to their prospects are nearly identical except for the titles, designations, companies, and authorised persons’ names. In this case, any salesperson may become overwhelmed if they are required to record the same video over and over again in order to send the same messages/information to their prospects.

That is why Hippo Video has features that will make it convenient for you to repurpose existing videos and still remain high on personalization with just minimal effort.  

The post How do I create one video and send personalized videos to multiple prospects? appeared first on Hippovideo.io.

The truth is, there are sneaky techniques that can make your sales video stand out from the pack in the first 8 seconds. Read on as we explore hidden techniques and scientific theories behind handing viewers a visually entertaining experience so powerful they cannot turn away.

Understanding the Importance of Quick Engagement in Sales Videos

Sales reps adopt videos for two reasons: first, to persuade, and second, to convert potential customers. To achieve this is no easy feat. For one, they have to instantly grab attention, keep them hooked throughout the video, allow them to gauge the essence of the video, and ultimately get inspired to take action—all within the span of the video’s duration. In truth, audiences are now so inundated with countless videos that they have become highly selective, choosing only the ones that pique their interest.

According to experts, our brains are wired to prioritize new and novel information. This means that we are more likely to notice and engage with content that is visually appealing, emotionally charged, or otherwise unique. This is why sales videos that feature eye-catching graphics, compelling narratives, or surprising twists are often more effective than those that are more straightforward or predictable.

Your 8-second window matters in sales videos

Given the reduced attention spans and fierce competition for users’ attention, you need to capture and maintain interest in your sales video early on. The first 8 seconds are said to be the most crucial, as this brief window presents the opportunity to persuade the viewer to invest their time in your content. By creating a strong, engaging opening, you are more likely to keep your audience interested enough to stay and watch until the end, improving the chances of conversion and ultimately boosting your ROI.

So, what makes for a strong opening in a sales video? There are different strategies you can use, depending on your audience, the message, and the brand. Some common techniques include:

1. Use an eye-catching video thumbnail and visual

How many videos have you scrolled past solely based on the video thumbnail, only to pause at those with eye-catching thumbnails? While the adage goes, “Don’t judge a book by its cover,” in reality, most people do. In fact, according to YouTube, 90% of top-performing videos use custom thumbnails. This isn’t just a coincidence; it’s a carefully crafted strategy designed to capture your attention and keep you engaged.

Now the million dollar question is – how do you achieve this?

a. Use video background with LinkedIn profile to get prospect’s attention

Taking cues from YouTube’s top-performing videos, we now know that video thumbnails play a crucial role in determining your video click rates. And what better way than utilizing your prospects’ LinkedIn profile or website page to entice them to learn more about what you have to offer? Customizing your video background ensures that your prospects understand that this is a unique and personalized video just for them. This simple step will demonstrate your commitment to their needs, making your business stand out from the generic competition.

And the best part? When your prospects watch your video, they’ll enjoy a brief 2-3 second insight into the content. And what could be more enticing than seeing their LinkedIn profile right there on the screen? 

In fact, the Hippo Video team has mastered this technique and has seen great results. So why does this work? Firstly, the video preview showcases the prospect’s LinkedIn profile, elevating the personalization factor. Secondly, the video duration is clearly conveyed, thus assuring your prospects that it’s a short and sweet watch. 

b. Persuade them with a compelling question in your video thumbnail

Do you wish to create video thumbnails that are more tempting than others? Well, the secret is to ask a hard-hitting question that compels the viewer to click and watch. It creates a sense of urgency and a feeling of FOMO that makes them think twice before skipping your video. But beware! While a click-bait thumbnail can get you more views, it can also harm your reputation if the content doesn’t match expectations. That’s why you need to ensure that your video fulfils the promise made by the thumbnail.

c. Infographics

Dynamic visual aids like infographics aren’t just for blog posts and web pages; they can elevate your video thumbnails to the next level. By incorporating relevant and eye-catching visuals, you can convey important information quickly, capitalizing on those precious first few seconds to persuade viewers to keep watching. Plus, using infographics showcases your expertise and adds a professional touch to your content.

Check out the video thumbnail below. Doesn’t it urge you to watch it?

2. The Power of a Captivating First Line

Now that you have enticed them into clicking your video with an attractive thumbnail, the next step is to create an engaging opening line. Depending on your target market and the nature of your product or service, this initial statement can be bold, provocative, or thought-provoking, as long as it intrigues your viewer and piques their curiosity.

The key here is to spark enough interest to make your audience want to hear more. By crafting a compelling first line, you can accomplish this by setting the stage for the rest of your sales video and motivating your viewer to stick around.

To achieve this, we suggest two different tones you can pick from:

a. Ask them a provocative question

For those of you who want to make an impact on your audience, you need to ask yourself one question: how can you make them think? Asking a provocative question that they can’t ignore will encourage them to sit through your entire video. But be mindful: does your question reflect what they need or want? Conduct thorough research and mold your question around their gap.

For example, let’s consider that I have researched and come to the conclusion that prospect ABC is struggling with closing sales deals. Now I can ask them a question like this one:

When you ask a thought-provoking question, you’re creating a natural curiosity in your viewers that prompts them to stick around until the end of your video. You’re also showing them that you understand their pain points and that you have a solution that will help them solve their problems.

So, if you want to hook your viewers from the start and keep them engaged, be bold and ask a provocative question that they can’t ignore. With the right approach, you can turn a simple question into a powerful tool that will help you build a strong connection with your audience and drive them to take action. Hesitation isn’t an option – it’s time to grab your viewer’s attention and unleash your creative prowess!

b. Take the humorous route

If you have a funny bone in you, using a little bit of wit or a well-placed joke can go a long way towards capturing your audience’s attention and keeping them engaged. But it’s not just about being funny for the sake of it. By connecting with their pain points and making light of the situation in a hilarious way, you’ll put them at ease and make them feel like you’re not just another sales rep trying to push a product. Plus, once they get a taste of your comedic genius, they’ll be excited to keep watching and see what else you’ve got up your sleeve. Also, it will show the world that sales pitches don’t have to be boring and generic; they can be personalized, engaging, and downright hilarious!

3. Use shock and awe with personalization factor (bank on their interest)

Nothing stops someone in their tracks faster than showing them something that’s out-of-the-box. We’re talking about personalization, shock, and awe. Why not use the power of personalization to tap into your audience’s interests? To make your video stand out from the rest, think way outside the box! You could surprise your viewers with bizarre or curiosity-inducing content that’ll leave them with a “wait, what?” reaction. For instance, you could wear a customized outfit that represents their interest or hobby or design a peculiar cutout of their face in your video. The possibilities are endless! Your aim? To hold their attention within the first 8 seconds. Trust us, it will be the best decision you make for your branding. So, why not bank on your audience’s interests and seize their attention with shock and awe?

4. Utilizing storytelling techniques

One of the most effective ways to keep viewers engaged beyond the first 8 seconds of your sales video is through storytelling.

a. Tell your story

For this, you can choose an emotional theme that aligns with your product or service, and weave it into your storytelling. This can include emotions such as happiness, excitement, anticipation, or even fear, depending on what best suits your message and offering. 

b. Creating authenticity through video testimonials

People tend to connect with stories featuring characters and scenarios that they can relate to, so it’s important to incorporate these elements in your sales video. By presenting relatable problems, challenges, or experiences, you can demonstrate how your product or service can provide a solution, increasing the likelihood of conversion.

Use real-life examples of testimonials to give your video a sense of authenticity, showing your audience that your offering has made a difference in the lives of others like them.

Tips for Effective Sales Video Production

With these storytelling techniques and compelling openings in mind, it’s also vital to ensure the overall production of your sales video is polished and professional. By keeping your video short and sweet, balancing information with entertainment, and ensuring high-quality visuals and sound, you can create a sales video that captures and retains viewers’ attention within the first 8 seconds.

Keeping Your Video Short and Sweet

As attention spans are limited, it’s important to get your message across in a concise, compelling manner. Aim to keep your sales video between 30 seconds and 2 minutes; this should give you enough time to tell your story without losing your audience’s interest due to information overload.

Focus on the key selling points of your product or service and trim any unnecessary fluff, ensuring your sales video is clear, concise, and impactful.

Balancing Information and Entertainment

While it’s important to provide valuable information in your sales video, you also want to hold your viewer’s attention by maintaining an entertaining, engaging tone. Strive for a balance between these two aspects, ensuring that your video is both informative and enjoyable to watch.Humour, storytelling, and creative visuals are all excellent tools for keeping your audience entertained while still conveying important information about your product or service.

Ensuring High-Quality Visuals and Sound

Lastly, it’s crucial to ensure that your sales videos boasts high-quality visuals and sound. Poor production values can detract from your message and turn viewers away, so invest in professional equipment and make use of editing tools such as AI Editor to create a polished final product.

Are you ready to nail the 8-second attention span rule in your sales videos?

Capturing your audience’s attention within the first 3 seconds of your sales video is essential, and by implementing the techniques outlined in this guide, you can create engaging, persuasive content that maximizes your chances of conversion. Focus on crafting compelling opening lines, thoughtfully creating video thumbnails, utilizing storytelling techniques, and ensuring a high-quality production to captivate your viewers and drive success.

 So next time you create a video, remember the power of those first 8 seconds and make them count.

Take the Hippo Video platform for a spin and create sales videos quickly and easily, from start to finish. 

The post [Uncommon tips] How to make the first 8 seconds count in your sales videos appeared first on Hippovideo.io.

What is an Interactive Video?

An interactive video is a type of video content that enables viewers to interact with it via various interactive elements. It is a non-linear form of content with which viewers can engage by answering questions, participating in polls, clicking on hotspots, etc. These interactive videos add an extra layer of engagement to your content. 

Features of an Interactive Video

There are various features of interactive videos that help boost the engagement rate. Viewers can interact by making gestures, hovering the cursor, and clicking buttons, depending on the type of feature included in the video.

a. In-video meeting links: You can add in-video meeting links that will enable the users to join or get invited to a meeting.

b. Polls: You can insert a poll in your non-linear video if you want to get an opinion from your viewers. They can simply click on the option that they prefer, and you can view the poll results after the poll deadline has passed.

c. Quizzes: This feature enables the viewers to participate in the quizzes in the video. They can answer one or more questions by typing their answers or choosing an answer from multiple choices.

d. CTA: You can also add clickable Call-to-action (CTA) to your interactive videos that help the viewer understand what the next steps are for engaging with your brand. These in-video CTAs generally contain a link to the login page or other sales-related external pages.

e. Annotations: You can also add one or more notes to the video to explain certain aspects of the video (such as a diagram or an image) to the viewers. This helps them to understand the context of the video in a better way.

f. Branching: With this feature, your audience has the ability to choose their own path in which they want to view the video. This enables the user to take control and personalize the video viewing experience.

Difference between Interactive Video and Linear Video

The main difference between linear video and interactive video is the presence of some specific features in the latter. But that’s just the tip of the iceberg. 

Unlike linear videos, creators can insert in-video call-to-actions that can help to boost the performance of the marketing campaigns. Viewers can also have customized narratives and viewing experiences according to their choice in the case of interactive videos. There are many more functionalities of interactive videos that separate them from linear videos. Look at the chart below to understand the differences in detail.

Why Interactive Videos are better than Linear Videos

In general, videos are a great way of delivering information to viewers. However, with the increasing popularity of video content, it is essential to create videos that stand out from the rest of the crowd. This is where interactive videos come into the picture. These non-linear video formats are considered to be superior to linear video formats because of the following reasons:

a. More engaging and compelling

It is well known that video is comparatively more engaging than other types of static marketing content. However, if you allow the viewers to interact with the video, it can help you make the video more engaging and compelling. According to a study, it is estimated that interactivity helps increase the engagement rate of linear videos by 3 to 4 times. This is mainly because interactive videos transform the role of viewers. They are no longer simply passive audiences consuming the content; rather, they are active viewers who can interact with several video features to have a personalized viewing experience.

b. Improved viewer retention

An average person retains about 95% of the information when they watch a video, while they can only retain about 10% of the information after reading it as text. This shows that video content has better retention as compared to text. But research also shows that people will have forgotten 50% of the information presented to them within one hour. And as a brand marketer, your aim is to create a long-lasting impression in the minds of the viewers. Interactive videos can help you combat this problem because these non-linear videos require the active participation of the viewers. This will increase the chances of them remembering all the essential information.

c. Access to trackable data

As mentioned earlier, one of the most important differences between interactive video and linear video is that you can monitor the performance of your interactive video campaigns more effectively. There are various tools that can help you analyze video interaction, such as the number of plays, dwell times, completion rate, conversion rate, engagement rate, etc. Furthermore, analyzing your past video campaigns also helps you plan your upcoming video campaigns in a more efficient manner.

d. Better Conversion rate

People also tend to share video content with their friends and families if they find the information useful or engaging. An interactive video has all these qualities, which encourage the viewers to share it with their peers. Hence, it is much easier to get more views and likes in a short period of time. And as you already know, the conversion rate is directly proportional to the number of views and likes. It is estimated that the click-through rate of interactive videos is about 10 times higher than that of passive videos.

e. Preferred by Viewers

Interactive videos enable the viewers to be actively involved, which transforms the video viewing experience. These non-linear video formats offer valuable information to the viewers and offer a new form of entertainment at the same time. Hence, viewers prefer to engage with these interactive videos rather than linear videos.

How to create an Interactive Video

Now that you know about the benefits of interactive videos, let’s learn about how you can create them for your marketing campaign.

a. Brainstorm an Idea

The first step to creating an engaging interactive video is to develop a concept. You need to think about some basic questions, such as:

• What is the subject of the video?
• What are the types of interactions that you want to include in the video?
• Who is the target audience for the video?

The answers to these questions must be based on your marketing objectives. Also, your answers will help you come up with a concept on which your video can be based.

b. Select a popular video platform

There are several online video platforms that you can use to create an interactive video. One of the most efficient and user-friendly tools available on the market is Hippo Video. With a range of creative options and simple-to-use features such as a custom poll, a lead generation form, a video playlist, etc., you can make stunning interactive videos that elicit intrigue in your viewers. 

c. Monitor and track video metrics

After your interactive video is online, the final step is to evaluate and track its performance. This step helps you learn from your mistakes and make better videos in the future. While conceptualizing an idea for the video, you can also figure out some metrics or indicators that can help you assess its performance, such as engagement rate, number of views, completion rate, etc.

If you are creating your first interactive video, you can use the performance results of other videos as a reference. This will help you set realistic expectations for the video’s performance.

Best practices to create Interactive Videos

Interactive videos have a lot more to offer viewers as compared to linear videos. Here are some useful tips for creating interactive videos that will help you boost your engagement rate:

a. Use Interactive elements mindfully

Interactive videos are not only fun to watch, but they are also exciting to create. However, it is important for you to make considerable use of interactions. You shouldn’t get overexcited and put way too many interactive elements in the video. For instance, if you put multiple links, branches, and a few quizzes all in the same video, your audience might get overwhelmed. This might lead to the failure of your interactive video. A lot of interactions in a single video confuse the viewers; hence, it is recommended to use video interactions considerately.

b. Gamify the viewing experience

Interactive videos enable marketers to gamify the viewing experience in a unique manner. One way to do so is to create multiple content pathways for a viewer that enable them to create a unique, customized experience for each selection. This technique is commonly known as branching.

You can also add other gaming components and make use of reward schemes to improve the viewer engagement rate. Some common aspects of gaming that you can include are scoring weekly competitions or quizzes. This way, your viewers can have a more engaging and wholesome video experience. 

c. Walk your audience through the interactive video

Some of your target audience may not know about the concept of interactive videos; hence, it is important that you walk them through the viewing experience. Here are some ways in which you could let the audience know that they can interact with the video:

• Include some annotations in the video explaining to them how to interact with the various in-video elements.
• Include a poster frame or slate at the start of the video, affirming that the video is interactive.
• Make use of narration or voiceover to walk the viewers through the viewing experience.

Conclusion

Interactive video is no longer a new outreach tactic. These non-linear video formats are now considered mainstream video content. It is estimated that 35% of marketing professionals experienced better conversion rates, and 25% of them experienced increased sales after using interactive videos. Interactive videos are ones with which viewers can interact by hovering, clicking, scrolling, or dragging some specific elements. Some of the elements that you can use to create interactive videos include branches, quizzes, polls, links, etc. You can use Hippo Video to create highly engaging interactive videos to achieve all your marketing objectives.

The post 5 reasons why interactive video is BETTER than linear video appeared first on Hippovideo.io.

Good news: Although using a video is very successful there, it’s more than just a way to prospect. It keeps deals going forward and closing new businesses throughout the sales cycle as it can draw interest.

But when should you use video in your CRM Strategy? In short: anywhere you want higher conversions, more responses, quicker transactions, and greater client retention. But why is that? Because videos alone are inherently more compelling than many other types of content.

People stay 2.6 times longer on sites with video than without. So employing video content within your CRM strategy to increase revenue at your company could help you rise to the top easily.

Here’s how to wave your sales-driven magic wand and create engaging videos that entice viewers to close the deal and shake your hand.

This article is going to cover the following:

• Creating Customer Engagement – The Basics
• Video in sales strategy – A new way to power CRM
• Making video a part of CRM Strategy to build better customer relationships
• Leveraging videos in post-sales success 

Creating Customer Engagement – The Basics

Before going to the part about using videos in customer engagement, it’s important to know what it means. It is a strategy for developing a consistently good experience that encourages consumers to return to your product.

You should engage them through several platforms to improve your connection with customers. It starts with the first interaction for many companies and continues even after the customer purchases. 

Because experience sets a company apart in a competitive market and requires a customer engagement plan, you may compete with others who offer the same services, and customers can easily discover alternatives.

Offering consumers something of worth in addition to your goods and services is the purpose of customer engagement. Customers are originally drawn to high-quality products, but what keeps them coming back is relevant content.  

Your customer engagement strategy should weave enjoyable experiences into it to stand out. And videos can be perfect for it!

Video in Sales Strategy – A New Way to Power CRM

A sales representative’s most effective sales tool is a video. Top sales professionals acknowledge that it facilitates shortened deal cycles, higher close rates, and higher responses.

The perks increase even more when your complete sales team works together on a bigger video sales strategy. Besides providing a more personal and genuine form of marketing, video also enables teams to promote more effectively and efficiently.

Why Are Videos Better?

One of the most obvious goals of a stunning sales video is to increase sales. More than that, though, a well-done sales video can be a great sales tool for your company and its line of products.

1. Increases Conversion Rate

Most users favor videos over text, audio files, and images. Therefore, it stands to reason that companies will experience higher conversion rates than those who do not take advantage of video benefits.

According to Twitter’s internal data, video advertising is the fastest-growing advertising tool, resulting in a cost-per-engagement savings of over 50%.

According to a recent Statista report, it is projected that US marketers will increase their spending on video ad campaigns by 41.9% by the year 2024, with the expected growth in spending from 10.18 billion USD in 2019 to 12.66 billion USD in 2024. 

The latest statistics reveal that the global streaming market has grown by 55% in relation to video marketing.
Forbes reports that approximately 39% of customers contact a vendor after watching a video.

2. More Engaging

The typical individual only remembers 10% of what they hear, but they recall 50% of what they see. Therefore, videos are fantastic tools for sharing proposals because they are engaging and effectively make their point.

3. Highly Shareable

While videos on your website seem great, they shouldn’t remain there. In reality, video hosting platforms like YouTube and Hippo Video can be fantastic places to post your video, making sharing them much simpler.

4. SEO Worthy

If you’ve been engaged in content marketing for a while, you should be aware by now that Google enjoys video content. Videos have a 53 times higher chance of ranking on every major search engine than simple text.

Which Videos to Create?

Are all videos the same? Do they have the same effect? In no way! You can show a product’s benefits using one of the many product videos. 

Products and Services

Inform your audience about the goods or services offered by your business. Additionally, this is an ideal way to launch novel products.

Your Company Story

A better choice than blocks of text is a video that showcases what your business does.

Explainer Videos

Not all product videos can fully explain your product to your audience. Luckily, explainer videos are here to save the day!

Demo Videos

One of the most common promotional videos is the demo video: they give a product a demonstration by having someone handle, apply, or explain the product. 

5 Proven Ways to Use a Video in CRM Strategy in 2023

Now let’s get into how videos can be a part of the CRM strategy. Here are five ways to use video to your advantage if you’re unsure how to integrate it into your sales process or where to begin.

Way 1: Using video in customer journeys

To say that the customer’s journey to purchase and beyond is essential is an understatement, given that 80% of customers consider their experience with a business to be as important as the general quality of its products. 

It’s unlikely that the client will walk in by themselves. Instead, they will require different kinds of material to help them through and support their decision-making process at each step, and video is an ideal medium for doing so!

How does video support the customer journey?

So, how to do it? Let’s explore it step by step!

Awareness

The awareness phase can be demanding. Yet, despite growing needs, your prospective customer is still waiting to purchase something. At this point, your strategy should be to determine the client’s buyer persona and then build a case around that. As a result, make engaging videos that respond to queries that draw on your shared interests.

Familiarity

Your prospective client is aware of who you are now. Therefore, your content needs to get more in-depth. Make a list of the queries your clients frequently ask, and then make videos that address each individually. 

Think about educational videos, guides, teasers, and reviews. Brief video testimonials with current clients can also foster confidence and encourage prospects to advance to the next step of the sales funnel.

Consideration

The customer is confident that you have what they require. In addition, you are now directly competing with the other companies on their list of best choices.

So, make quick videos demonstrating how your product addresses common problems for prospective consumers. Include actual client reviews to make these even more persuasive.

Purchase

Short explainer videos that walk the buyer through each step are extremely useful for more complex products. The primary goal is to prevent clients from leaving and help them overcome the last few obstacles. Be honest and encouraging, and emphasize those solutions.

Way 2: Using Pre-made Videos to Answer Customer Queries 

Sometimes all it takes to help a client is to give them a link to your knowledge base or support documentation. However, reading, studying, and figuring out lengthy instructions and guidelines can take too long. 

Alternatively, you could pre-record videos and email them to clients asking questions. How? 

Create “How-To” type videos

You won’t be able to pre-record responses to every customer’s question. However, manage the most typical ones in video format. Your customers will be appreciative as they can now take in a lot of information much more quickly and engagingly.

Resolve support tickets

Even though a simple how-to video can typically fix most issues, there are instances when more is needed. When that occurs, a skilled customer support representative can make an easy video in which they perform a tutorial in a brief 2-minute video explanation instead of spending a long time writing a lengthy answer. 

Thank customers

Thanking and showing appreciation for your customers is an excellent way to win their trust. Encourage your support staff to make customized videos for clients rather than the customary thank-you emails that we are all used to getting.

Make customer onboarding videos

You can make a support video to walk clients through the onboarding procedure, drive them to your online booking systems, and show them how to make the most of your product. If that suits you better, it could be one of those graphic motion videos.

Adding video chat

The closest thing to an in-person question answer is a video-driven chat meeting. When used properly, video chat help can simulate in-person encounters and speed up query processing.

Way 3: Using Videos to Send Follow-up Messages

A strong follow-up plan converts your prospects into a paying client. Don’t wait for the charm of that cold sales proposal to work. Sending more interesting follow-up emails with videos will instead do the trick.

Answer questions

Ask your prospects if they have any additional concerns in a follow-up video. Answer any concerns your customer has already raised in response to your sales proposal video email by getting straight to the point.

Use analytics

Utilize analytics to determine who is still interested in your video emails and who has given up. Then, send a follow-up email depending on the open and interaction ratios. 

Add case studies

Demo videos are essential for helping potential customers know your services. Send them a demo video or case study by recording one or by uploading one that already exists.

Invite prospects

Making a video to invite your prospect to your event is important if you organize one. Add the event details to your video by including a call to action.

Introduce customer care teams

A fantastic way to showcase the expertise of your leadership team and customer care team in your video is to include workspace footage. Show your passion for your prospects and tell them you and your team value their business.

Way 4: Using Video in Business Proposals

Prospects are more likely to understand what you’re selling when you include videos in your sales proposals to provide useful context and insights into business processes.

Why are videos in sales proposals better?

CEOs and other important decision-makers rarely have the time to peruse in-depth service details or lengthy product specifications in a sales proposal document. Modern consumers want to watch a product or company in action, so videos are 100% more effective in adding value to sales presentations.

Ways to Use Videos in Sales Proposal

There are many ways you can incorporate videos into your sales proposals.

Add Customer Testimonials

A lot of businesses use video support to bolster their marketing initiatives. You can get help from marketing teams by watching recordings of a few pleased customers discussing their interactions with your business.

Give Product or Service Demo

You can use the sample videos you already have. Alternatively, make fresh, customized demo videos to show your clients what to anticipate when working with your business.

Explain the Problem and Solution

Sales representatives can only sometimes count on customers to peruse the entire proposal to get to the section that addresses their problems. However, videos can describe the solution quickly and reiterate how your business sees the current issue your client is facing.

Way 5: Using videos to build a video-driven knowledge base for agents

Customers need more time to remain on hold for an agent in today’s fast-paced atmosphere. So why not make your clients self-serving agents? Building a comprehensive, well-researched, and consistently updated knowledge base is one of the most effective ways to enable your client base to become self-sufficient.  It may also serve as a reference for your support staff on the inside.

What is a knowledge base?

A knowledge base video is an educational video that teaches audiences about a particular subject and provides solutions to frequently asked support questions. It can be an answer to a query about the company or its offerings or an example of using software or a tool to solve a specific problem.

How to build training videos?

Including relevant videos can improve customer happiness, alleviate the burden on customer support teams, and improve the customer experience. Here’s how to make them.

Keep videos short

The more the content, the more challenging it is to record. Rather, keep the videos short and only include relevant information you want to share.

Add screen recordings

It’s time to make videos now that your content is set. And making a screen recording is the best way to see a procedure step by step, particularly if you have software expertise.

Use tools

A video knowledge base is a library of content that thousands of clients and your internal team will access. So, use the right tools.

Leveraging Videos in post-sales success 

Once your client has agreed to buy from you and has become a customer, you can keep them happy, keep them around, and upsell them for additional chances. If you work in sales, using video in your CRM strategy can pave your path to success with the following measures.

People are more receptive to video than to text and search for methods to incorporate video into the selling process. So take advantage of the fact and leverage videos for sales and post-sales success!

Wrapping Up

By incorporating video into your sales process, you can stand out in various ways, even in an increasingly competitive marketplace. To make sales presentations and proposals more interesting and interactive, videos have never been more widely used and effective. 

You can establish lifetime advocates for your brand by taking simple steps to help you develop real and long-lasting connections with your clients.

So, give your sales team the video tools they need to stand out from the competition and develop a more powerful broader audience. 

These simple ideas are useful now and will continue to be so in the future.

The post 5 Ways to Use Video in Your CRM Strategy to Increase Customer Engagement appeared first on Hippovideo.io.

But are these myths about video valid? Is it that hard to make a video? Hippo Video has compiled a list of the top eight myths about using video, along with features that can help tackle these concerns head-on. Let’s dive in.

Video Myth 1: “I have to reshoot my video since I keep forgetting my lines”

There are two kinds of people when it comes to recording videos: those who prefer to wing the script and those who meticulously write it down and memorize it. In both cases, errors are unavoidable, as you can most often misspell a word, forget your lines, feel blank midway through the video, etc. All this leads to having to record one video multiple times, thus creating the illusion that videos are a time-consuming process when, in fact, they’re only video myths. It’s just that you’re missing one essential tool—a teleprompter.

Hippo Video’s teleprompter is like having a secret weapon in your arsenal. Unlike ordinary teleprompters that just display words on a screen, this one comes with two unique scrolling modes: an ‘auto-scroll’ that you can customize with the perfect line spacing, font size, and scroll speed. Plus, with just a tap of the spacebar, you can pause and resume the scrolling, allowing you to take full charge of your content.

The next is the ‘voice flow‘ feature, which is the real differentiator. Now, as you deliver your lines, the screen will scroll in perfect sync with your voice. No more awkward pauses or jumbled words! And if you happen to stop speaking, the teleprompter will stop scrolling too. It’s like having an invisible assistant that can read your mind and flow with your every word. This one feature can make all the difference in nailing a speech or presentation with confidence and style. Don’t stress over forgetting your lines or tripping up on your words with Hippo video’s teleprompter in front of you. 

Video Myth 2: I don’t have time to create multiple videos

Sales reps often have a laundry list of tasks to complete throughout the day. On average, they are expected to reach out to more than 100 prospects and make multiple calls throughout the day. So it’s no surprise that video creation takes a back seat when there’s so much to do. During our chat with some of these busy bees, we discovered that time management was actually the biggest hurdle for creating personalized videos for more prospects. They wished for a way to scale their videos without sacrificing time and quality.

Now, how can we tackle this? Well, Hippo Video to the rescue. With two amazing features—video flows and Humanize AI, sales reps can tackle both wants: the need to create videos faster and also at scale.

Let’s unpack this a bit more. Video flows allow you to choose pre-built templates based on your sales stage, such as prospecting, introduction, follow-up, etc. Now all that’s left is for you to record personal intros and stitch them with pre-recorded videos for a tailor-fit output for every prospect—ready all within minutes. To take it even further, build your own template flows based on your business demands—so you don’t have to start afresh every time.

Now think personalized videos at lightning speed! With Humanize AI, you can record one video and generate hundreds of customized versions—each with a voice-personalized unique greeting addressed to the individual recipient. Delight your prospects with a personalized, immersive experience—at scale—leveraging the power of AI.

Video Myth 3: I am not great at editing

Sales reps are great at what they do—selling—and no one expects them to be pros at video editing too. However, we talked to a couple of sales reps who admitted that their editing skills were holding them back from making videos. They also feel it takes a tonne of time to sit and meticulously edit frame by frame for that perfect video.

That’s until they have met our AI editor. The AI editor transcribes your videos into text, making video editing as easy as editing a document. Cut out filler words, unwanted lines, and gaps in the video not by going through the video frame-by-frame, but by quick strokes of the keyboard. Similarly, add titles, lower thirds, transitions, and interludes by simply entering text to create professional-looking videos without any prior experience and in minutes.

Who said editing is only for the pros?

Video Myth 4: I don’t know if it interests anyone

For sales reps who are new to videos, we often hear them worry about whether anyone will actually click on their videos after putting so much effort into creating them. So, if you’re feeling unsure about using videos as a sales tool, we’ve got some tips to make sure your videos are click-worthy.

One game-changing factor that helps you connect with prospects is personalization. It’s essential to provide a personalized experience every step of the way.

Begin by personalizing each element of your email, right from the subject line to the email content, to make it relevant to the recipient. Studies have shown that adding the word ‘video’ to your email subject line will get you more clicks, as people will know that there’s a video waiting for them to watch.

Next is to use an attractive video thumbnail and also mention the video duration so they know how much time they should dedicate to it. You could also use a prospect’s website or LinkedIn page as a virtual background to invoke curiosity in them and also show that you have taken the time to research and tailor your message to them.

Watch Video

And if you use it as your video thumbnail, it will pique their interest and get them to click. These small touches can make a big difference in creating a successful video marketing campaign.

Video Myth 5: I’m not good at being in front of the camera

We’ve come across a lot of video myths and this one is by sales reps who say that they’re introverts and that they feel awkward in front of the camera. If you’re one of them, don’t worry—we’ve got your back. To give you a starting point, we have two features that could help you out. First, opt for the screen + webcam record option to take some pressure off yourself. And if that still feels too intimidating, try the video flow feature, where you only need to record a short intro and outro video and then repurpose the middle portion. With just a little bit of personality sprinkled in, you’ll be making engaging videos in no time!

Video Myth 6: Videos can only be sent as an email

If you are a sales rep who believes in this myth and is wondering where the videos will be played, we have only one piece of advice: don’t limit yourself to just sending videos as part of an email. If you are, then you’re missing out on a world of possibilities! With advanced video platforms like ours, the possibilities are endless. Give viewers a whole new experience and connect with them in a more personalized way by adding videos to a dedicated page, also known as a sales landing page.

You can also add customized call-to-action buttons or create an engaging and informative video hub to make viewing more wholesome.

Plus, it’s easy to share videos on any social channel of your choice by simply pasting a unique URL provided by our platform. With all these options, you can truly connect with your viewers in a personalized way and guide them to take the next best step without being pushy.

Video Myth 7: Videos can only be used for selective sales stages

While some sales reps believe that videos are just for introducing themselves to potential clients, it’s time to rethink this! Believe it or not, videos can be helpful at any sales funnel stage. Apart from using videos to introduce yourself to your prospects, they can also be used to identify prospects’ unique pain points, showcase demos, remind them of upcoming meetings, and even walk them through the contract and proposal process, among other things. It’s all about your creativity and motivation to find the best ways to integrate video into your sales strategy. It’s time to tap into your imagination and explore the endless possibilities that video integration can bring to your sales strategies.

Video Myth 8: Videos may end in spam if I send it in email

Are you hesitant to include videos as part of your sales outreach because you’re worried your videos will just end up in spam folders? Trust us, you’re not alone and it’s just one of those video myths. Instead of simply attaching your video to an email, try using a video hosting platform. Not only will your video be stored safely in the cloud, but you’ll also have no size restrictions and less risk of undelivered emails. Plus, using a separate window to view the video can eliminate any pesky playback issues. And here’s a pro tip: make sure to add some text to your email along with the video attachment to ensure it doesn’t get flagged as spam. With these tips in mind, you can confidently share your videos without worrying about the spam folder.

Get your sales team ready to get started with videos

It’s understandable to feel hesitant about new tools and fall into the trap of believing these video myths, but embracing cutting-edge mediums can be a game-changer for your business. In today’s competitive landscape, videos aren’t just a nice-to-have feature – they’re essential for standing out from the crowd. But don’t worry, we’ve got your back! Hippo Video is the perfect solution for busy sales reps who want to create a personalized experience for prospects, without the hassle of extensive effort. Join the video revolution with Hippo Video and keep your team ahead of the curve!

The post Top 8 Video Myths That Your Sales Team Believes and How to Overcome Them appeared first on Hippovideo.io.

• “I don’t know what I’d use it for.”
• “How to create interactive videos?”
• “Which applications should we use to create interactive videos?”

These are all legitimate questions since the concept of interactive video is still new in the market and businesses need to have a clear notion of where it can fit into their overall sales strategy. But with even feature films incorporating interactive videos into their storylines, the benefits of interactive video are no longer a secret. In this blog post, we will tell you everything you need to know about interactive videos and explain 5 scenarios of how you can make your sales video like the Bandersnatch interactive video.

Decoding Black Mirror: Bandersnatch and interactive videos

Have you watched the popular Netflix original called ‘Bandersnatch’? For those of you who did, you already know the power of interactivity. But for those of you who didn’t, let’s introduce you to it. In Bandersnatch, the viewers can make certain choices for the main character, which ultimately leads to multiple different endings. It can be considered a type of video in which the audience has a certain level of control over the direction of the story. While a large percentage of movies are linear, the idea behind ‘Bandersnatch’ was to create a new movie-viewing experience that engages the viewers and enables them to actively participate in the story. The concept has since been adopted in various other forms of media, including sales videos. Now, let’s learn more about interactive videos.

Importance of Interactive Videos

Interactive videos are an up-and-coming type of video content that allows its viewers to interact with it through different kinds of in-video elements. Some of the in-video elements that you can add to your interactive video are polls, meeting links, call-to-actions, annotations, etc. These nonlinear videos are more engaging and compelling as compared to their linear counterparts. Here are some of the benefits of interactive videos that can help you in your marketing campaign:

a.Time-saving:

Interactive video elements can help the sales representatives be more productive as they do not have to send multiple emails to gather feedback, schedule meetings, etc. You can use in-video elements such as forms, polls, annotations, quizzes, etc. to seek interactions with the target prospects.

b. Enhanced user experience:

Interactive videos offer a personalized and immersive viewing experience for the viewers. This helps improve user satisfaction and leads to a better brand perception among  prospects.

c. Real-time data collection:

 By implementing interactive video elements, you can gather valuable client data. This will help the sales and marketing departments come up with better strategies to navigate their campaign.

d. Higher conversion rates:

They help engage the viewers and keep them interested in a product or service. It is estimated that interactivity in videos can help increase the engagement rate by 3 to 4 times. This helps to achieve a higher conversion rate, which ultimately leads to increased revenue. 

e. Competitive advantage:

Interactive videos are a new tool compared to conventional, linear videos. Hence, not a lot of companies use this tool. If you use interactive videos in your sales process, it can help you gain a competitive advantage against other companies with similar products and services.

f. Higher CTR:

The click-through rate (CTR) of interactive videos is estimated to be about 10 times higher than that of linear videos. Hence, interactive video content is likely to get more views and likes as compared to non-linear videos.

Now that we have explained what interactive videos are and how important they are in your sales videos, let’s understand how you can implement them in your sales funnel.

Key Learnings Sales Can Adopt From Bandersnatch

Below are two important key lessons that every sales team can learn from Bandersnatch:

1. Netflix makes use of Bandersnatch to collect and monitor data

Each time a viewer selects an option in the storyline, it becomes a data point. Netflix records and monitors all these data points to understand user behavior. Avery, 2019 discusses that this move helps the company track customer preferences about products, decisions, and aesthetics. For a sales professional, these data points are a gold mine because they give them an upper hand in establishing a new circuit between the customer and the company. Furthermore, it also helps them get easy access to customer preferences and video consumption characteristics. For instance, in Bandersnatch, the audience has the ability to choose different situations for the main character, such as his preference for breakfast cereal (sugar puffs or frosties), to understand the consumption preferences in the market.

2. Personalisation is essential if you want to capture the audience’s attention

Bandersnatch allows the audience to control the story and personalize the content. This concept can be put to good use in sales campaigns as well, helping sales reps capture their target audience’s attention with personalized storytelling and creative visuals. The interactive format of Bandersnatch will ensure that each viewer’s experience is unique. 

5 sales scenarios to use interactive videos

Interactive videos are a powerful sales tool when used correctly. In order to get the most out of every interaction with prospects, it’s important to know exactly when and where they should be used in sales. Here are five sales scenarios that could benefit from interactive elements:

Scenario 1: Use annotations to attach relevant blog links or reports to a video

By using annotations, sales reps can attach additional content such as external links, ebooks, collaterals, blogs, and reports to a video. This provides viewers with an interactive experience and encourages them to explore other resources related to the video. 

During the prospecting stage for example, adding relevant links or blog posts as annotations could provide prospects with the information they need to make informed decisions. Additionally, by including interactive elements like annotations into videos, brands are able to increase their visibility online and boost their overall reach.

Scenario 2: Use polls to understand the pain points of the target prospects

Do you want to get an in-depth understanding of your prospects’ pain points as quickly and efficiently as possible? Polling is a great way to do this. By sending them a list of possible pain points, they can easily and quickly provide valuable feedback based on their experiences. This information can then be used to create tailored solutions that address their individual needs. Moreover, polls allow you to engage with your prospects in an interactive manner, which increases the chances of getting accurate responses from them.

Scenario 3: Make use of in-video polls to measure the interest level of your audience in your product

Have you been waiting for a response to your meeting invitation? Instead of sending yet another email, utilize an in-video poll and ask an engaging question with multiple choice options and see where they stand on the matter. This could be anything from “What is the main reason you haven’t replied yet?” to “Are you interested in our product, and why or why not?” Using a poll here will also help relieve any tension for the respondent. Plus, time spent composing long emails can be saved!

Scenario 4: Make use of polls to confirm the details of the scheduled meeting with your target prospect before the actual meeting

Emails are an outdated way to confirm a scheduled meeting with your target prospect. Rather than sending out a conventional email, you can use an in-video poll to set up or confirm a meeting. This allows the prospects to choose a convenient time for the meeting with just a single click. 

Scenario 5: Use an in-video meeting link to schedule a rendezvous with the prospect

If you are looking to book meetings with your target prospect to discuss their pain points and requirements, you can do so by embedding in-video meeting links in the video. This can act as a direct and convenient way to book appointments or consultations with prospects. This helps the brand provide a streamlined and integrated user experience to the viewer, in which they can book consultations at the end of the video.

Wrapping up

Interactive video is a new type of video content that can be used to engage viewers and improve conversion rates. One of the most successful applications of Interactive videos was done by Netflix to create the movie Bandersnatch. There are many scenarios where you can use interactive elements such as clickable annotations, in-video polls, and in-video meeting links, etc to offer a more immersive and engaging viewing experience for the viewer. It is estimated that interactive videos result in twice more conversions as compared to the linear form of video content. Also, interactive videos are 13 per cent more capable to educate a buyer. In conclusion, interactive videos like Netflix’s Bandersnatch can be a game-changer in the sales domain.

To create interactive videos in the quickest and easiest way possible, a platform like Hippo Video will help you do that and more. Give it a try and change the way you interact with your prospects.

The post 5 Scenarios to Make Your Sales Video Like Bandersnatch Interactive Video appeared first on Hippovideo.io.